Designer Massimo Giorgetti injects humor into the Italian fashion scene with uplifting collections characterized by tongue-in-cheek prints and youthful color palettes. It’s safe to say that MSGM has quickly become one of the strongest contemporary fashion labels in Italy. - The brand was created in Milan, in 2009. - MSGM are the initials of the four people that first encouraged Giorgetti to pursue a career in fashion. - As a former DJ, Giorgetti is greatly inspired by music.