May your holidays be magical...indeed, phenomenal!

How was your 2020? Certainly, not the best year of our life. There's been lots of worries and facts that've totally changed our way of living and relating to others. We had to learn how to live a life that we never would've imagined: social distancing, masks, fewer contacts, attention to everything you touch or come into contact with. Not to give up on the magic of the holiday season, this year we at want you to be able to "switch off" for five minutes and escape into a fantastic, lighthearted and decidedly phenomenal world. Experience the holidays as a moment of escape into a virtual reality, made of glittery looks, Tik Tok hits and lots of magic. Our dearest wish? May your holidays be magical...indeed, PHENOMENAL.

Magic Silver

It doesn’t matter whether it’s a dress, a top or a bag, as long as it’s silver! In fact, in the closet for this holiday season, we’re giving silver first place. After all, it's the super trendy colour that immediately gives us party vibes. We've seen it walking down the catwalks in so many different ways and all we want to do is show it off during this period. The holidays are approaching and a head-to-toe metallic outfit is perfect, ready to spark and even cooler when combined with matching makeup. Silver is the perfect colour for an evening look, but we also love it when worn casually during the day: the silver mood will always make us shine magically.

image with artdirection
image with artdirection

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ROTATE Birgerchristensen

Frida sequined mini-dress

Bea Bongiasca

Rice Balls silver earrings

Bottega Veneta

The Pouch leather clutch

Jimmy Choo

Thandi 85 leather slingback pumps

Alexander Wang

Wangloc mini handbag

The search for your winter coat starts here

This year like never before, the cold season has arrived, bringing with itself the will to escape from reality, enter a fantastic world and, at the same time, embrace the spirit of the holidays. So, in order to face Autumn-Winter 2020/21 with the right mood and energy, we suggest choosing a classic winter coat, but still with an eccentric touch. In fact, for all those who don’t mean to give up on living the holiday season in the best way possible, a piece of outerwear as original as practical and versatile is the ideal choice. This year, wear a winter coat with which you can make sure that, in spite of everything, these holidays are truly phenomenal!

image with artdirection
image with artdirection

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Virgin wool coat


Virote cable knit pullover


Wool blend double-breasted coat


Sin corduroy trousers


Suede ankle boots

White like snow, beige like champagne

Yes, that’s right. This Autumn-Winter, the colours you should play with are white and beige. After all, it’s an ideal combination for both your everyday and holiday looks. More so, being neutral colours, white and beige make for a blank canvas, on which you can paint, and by doing so, express your desires, emotions and fantasies. In this regard, this year the will to break out of the daily reality and embrace the spirit of the winter holidays is strong like never before, and a look in hues of white and beige looks like the perfect escape companion. What’re you waiting for? Dress in white and beige, and prepare yourself for a phenomenal holiday season right now!

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image with artdirection

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Max Mara Studio

Genarca double-breasted coat

L'Autre Chose

Leather ankle boots

Alessandra Rich

Faba embellished maxi-earrings

Fabiana Filippi

Wool turtleneck sweater

Baum und Pferdgarten

Nikka wide leg jeans

Total white? It’s a yes from us!

The total white outfit is a must have for the holiday season. A look usually associated with summer and translated with modernity for the colder months: wearing white in the winter season is an unmissable and elegant trend. In fact, this winter, from cream white to off-white outwear, suits, knitwear, accessories and shoes are dyed with this bright and cool nuance. To impress with candour and allure, we recommend dressing in white from head to toe: you'll definitely receive a style award during the magical, upcoming holiday season. It’s time to dare with a white look for a phenomenal result.

image with artdirection
image with artdirection

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Tiger shadow intarsia sweater

adidas Y-3

Y-3 Shiku Run sneakers

Stone Island

Corduroy trousers

C.P. Company

Ribbed knit beanie


Printed cotton sweatshirt

ART DIRECTOR Sara Ferraris
VIDEO Malaka Studio
STYLIST Matteo Greco
GROOMING Arianna Beretta
PHOTO ASSISTANT Francesco Piceni
STYLIST ASSISTANT Maggie Chao, Lavinia Feliziani
MODELS Mattia, Bryan, Tatia, Lina
PRODUCTION Alfredo De Pera, Carlotta Cannata

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