Italian brand MSGM, founded in 2009 by the fashion designer Massimo Giorgetti, built his own creative identity on the coolest irony and irreverence. Among original prints, oversize volumes, deep and bright colours, feminine details are mixed with masculine clothing, creating a proper clash. Giorgetti, one of the most brilliant young creatives on the Milanese fashion scene, doesn’t stop to amaze with his innovative garments, thanks to numerous collaborations too. In the creative vision of this Italian designer, the great luxury of the manufacturing tradition meets the accessible and comfortable versatility of the most contemporary items of clothing.