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Established in 1986 in the heart of East London, where Malaysian shoe designer Jimmy Choo created his fashion empire. Beginning and specializing in hand-made shoes, that cater to the famous and globally known jet-setters, including Princess Diana. It was shortly after then that Jimmy Choo really took off on the fashion scene. The ‘Creative Director’ position is now held by his niece, Sandra Choi. Now the brand extends beyond shoes into a famous, complete luxury accessories brand. Of course, shoes are still the heart and core pieces of products offered, but there’s also small leather goods, handbags, scarves, eyewear, belts, fragrances and even men’s shoes. All encompassing and empowering the sense of sexy, sultry and daring yet glamorously graceful and playful spirit.