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Backstage

MSGM MEN’S AW20 COLLECTION

Everybody knows that Massimo Giorgetti is a creative figure that manages to interpret modernity, while looking at pop culture and, for the AW20 MFW-Milan Fashion Week, he did that again. Presenting on the catwalk his fashion vision and drawing inspiration from the great movie director Dario Argento. The main focus of this collection is on how beauty can also come from what's scary and strange. In fact, we saw coats and trousers in many different hues of red (a colour that recalls Argento's movies), and the combination of cool and warm colours in the very same outfit (bichrome T-shirts and monochromatic outfits were also shown). Moreover, elegant trousers, moccasins and scarves often matched with coats and shirts were sent down the catwalk. It’s important to mention this collection’s accessories, ranging from hats and caps to clutches. A catwalk made of duality, curiosity and out of the ordinary elements amazed the audience.

The main focus of this collection is on how beauty can also come from what's scary and strange.

image with artdirection
image with artdirection

Shop The Selection

MSGM

Virgin wool coat

MSGM

Corduroy trousers

MSGM

Faux fur bomber jacket

MSGM

Ribbed crew-neck sweater

MSGM

Long-sleeved crew-neck sweater

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