MSGM SS20 MEN’S COLLECTION
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Backstage

MSGM SS20 MEN’S COLLECTION

Massimo Giorgetti celebrated the 10th anniversary of the clothing brand MSGM, presenting the Spring-Summer 2020 Menswear collection, in Florence, at the Nelson Mandela Forum. For the occasion, the designer who comes from Rimini chose to return to the cradle of Italian culture, that hosted, in 2013, his first show. That being said, there’s no sense of nostalgia showing through the proposals ideated by the creative, who demonstrated his will and ability to experiment, embracing the motto ‘Don’t Look Back, It’s All Ahead'. Moreover, Giorgetti collaborated with Berlin artist Norbert Birsky, obtaining inserts and embellishments from his artworks. From paisley motifs to animal and floral prints, among tone-on-tone suits, tie dye shirts and shorts, the collection sent down the catwalk is convincing, through a relaxed sense of lightheartedness it succeeds in communicating, under the cold lights casted to create a digital swimming pool. As shown by the pictures taken by our photographer Teresa Ciocia, completing the vision of this young designer are the urban accessories that were born with MSGM and Fila.

Moreover, Giorgetti collaborated with Berlin artist Norbert Birsky, obtaining inserts and embellishments from his artworks.

image with artdirection
image with artdirection

Shop The Selection

MSGM

Mila printed hoodie

MSGM

Nylon cargo pants

MSGM

Printed twill shirt

MSGM

Cotton sweater

MSGM

Nylon cargo pants

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