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Italian company Max Mara was established in 1951, by Cavaliere Achille Maramotti, under the name ‘Confezioni Maramotti’ to pay homage to his mother Giulia Fontanesi and her activity. Passion, artisanality, tradition: the maison built its creative vision, staying true to the deeply-rooted values. Among his designers, Maramotti has enlisted some of the main creatives of our time, such as Jean-Charles de Castelbajac, Karl Lagerfeld and Narciso Rodriguez. From neutral colours to warm and luxurious fabrics, the clothing brand still preserves its great appeal. One of the most loved Max Mara proposals is the ‘Teddy Bear Coat’, an oversize camel wool that’s won over fashion insiders and celebrities.