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A contemporary irony. That’s the main trait of MSGM, a brand launched in 2009 by the fashion designer Massimo Giorgetti. Among sweatshirts, T-shirts and outerwear with original prints, the Italian brand mostly draws inspiration from the subcultures, reconsidering great wardrobe staples in a provocative way. Giorgetti, one of the most brilliant, young designers on the contemporary scene, doesn’t stop to amaze with his fresh and innovative garments, thanks to numerous collaborations too. In the creative vision of this Italian designer, the great luxury of the manufacturing tradition meets the comfortable versatility of athleisurewear.