Florentine maison Salvatore Ferragamo, founded in 1927 by ‘the shoemaker to the stars’, still represents one of the greatest excellences of Made in Italy. In 1970, the luxury brand introduced and presented the first menswear collection, combining fashion and artistic influences in the sign of the biggest craftsmanship. Today, the position of ‘Menswear Head Designer’ is filled by French Guillaume Meilland, whose goal is to gather different generations with the proposals labelled Salvatore Ferragamo. Among the most iconic patterns, the famous ‘Hook’ , that made its first appearance in 1958.