Tommaso Bencistà Falorni
Tommaso Bencistà Falorni, a professional in the field of public relations and events, welcomed us into his Florentine home, sharing with us how his passion for his work came to life: from an almost casual initiative to a career that sees him collaborating with significant fashion brands and more.
In my daily work, my main source of creative inspiration always comes from interpersonal relationships.
Hello, I'm Tommaso Bencistà Falorni and I work in PR and event production in Florence and throughout Italy. My passion for events arose almost by chance, I would say, because, knowing many people, I was encouraged by a friend who is a producer to organize a series of parties in a dance hall in the city that attracted attention, and shortly after, I was contacted by a major Italian brand based in Milan to handle the post-fashion show event that took place here during Pitti Immagine.
Before embarking on a career in PR, you studied psychology and then design. How have these particular experiences influenced your work today?
Before embarking on this career, I studied psychology and then design; a path that doesn't have a logical continuity of education, but which was important to me because psychology is central to public relations. For me, it represents an added value in better understanding the people I deal with, and also in the way we relate to each other. Design, on the other hand, helped me because it immersed me in the world of fashion, where I now operate 99%.
If you hadn't pursued this profession, what would you have wanted to do?
The dream I've had since I was little was to work with animals, so I would have become a veterinarian. I think I would have still moved from one living being to another; humans are more complex, but also very fascinating. So yes, I probably would have become a veterinarian.
How do you stimulate your creativity in your daily work?
In my daily work, my main source of creative inspiration always comes from interpersonal relationships, especially through exchanges with my team, which is young and cool, and in all the other situations, both work-related and personal, that I frequent. So, for me, people and individuals are always at the center of my entire professional, and also personal, hence creative process.
Hello, I'm Tommaso Bencistà Falorni and I work in PR and event production in Florence and throughout Italy. My passion for events arose almost by chance, I would say, because, knowing many people, I was encouraged by a friend who is a producer to organize a series of parties in a dance hall in the city that attracted attention, and shortly after, I was contacted by a major Italian brand based in Milan to handle the post-fashion show event that took place here during Pitti Immagine.
Before embarking on a career in PR, you studied psychology and then design. How have these particular experiences influenced your work today?
Before embarking on this career, I studied psychology and then design; a path that doesn't have a logical continuity of education, but which was important to me because psychology is central to public relations. For me, it represents an added value in better understanding the people I deal with, and also in the way we relate to each other. Design, on the other hand, helped me because it immersed me in the world of fashion, where I now operate 99%.
If you hadn't pursued this profession, what would you have wanted to do?
The dream I've had since I was little was to work with animals, so I would have become a veterinarian. I think I would have still moved from one living being to another; humans are more complex, but also very fascinating. So yes, I probably would have become a veterinarian.
How do you stimulate your creativity in your daily work?
In my daily work, my main source of creative inspiration always comes from interpersonal relationships, especially through exchanges with my team, which is young and cool, and in all the other situations, both work-related and personal, that I frequent. So, for me, people and individuals are always at the center of my entire professional, and also personal, hence creative process.
Your looks always capture attention. How do you choose what to wear?
My looks do capture attention, it's true. I always choose color, but I don't do it too thoughtfully. I open the wardrobe and mix colors a lot, even if they don't match each other much, and also patterns and prints. I don't pay much attention to making them all make sense together. Another interesting thing is that, although I work in fashion, I don't feel like a direct victim. I'm more of an indirect victim of fashion.. I would say it's more of an unconscious process.
How would you describe your relationship with fashion?
My relationship with fashion could be described with a phrase my mother has always told me: "My love is my passion." Maybe it's not such a total love, but it's certainly a passion I carry with me.
Florence is loved for its connection with art, fashion, and style. How does this city influence your style and your creative vision?
The connection I have with the city of Florence is important because here I grew up professionally and personally. Despite its not extensive size, it's a city with a very international audience, so there's always a lot of coming and going. This makes it possible to meet people who can enrich your life, your relationships, and influence your style and your point of view on fashion and the world in general.
Looking to the future, is there a dream in the drawer that you want to fulfill?
If I were to talk about a dream in the drawer for the future, it would be a near dream because I don't like to project too far ahead in time. My goals and desires are designed for a near future, maybe in the next few months. Last year I went to Cape Town twice, in South Africa, a city that inspired me a lot, in an incredible country. I would like to have more time to go back there for a longer period.
Shall we say goodbye to TheCorner? Goodbye. Goodbye TheCorner. Goodbye.
Your looks always capture attention. How do you choose what to wear?
My looks do capture attention, it's true. I always choose color, but I don't do it too thoughtfully. I open the wardrobe and mix colors a lot, even if they don't match each other much, and also patterns and prints. I don't pay much attention to making them all make sense together. Another interesting thing is that, although I work in fashion, I don't feel like a direct victim. I'm more of an indirect victim of fashion.. I would say it's more of an unconscious process.
How would you describe your relationship with fashion?
My relationship with fashion could be described with a phrase my mother has always told me: "My love is my passion." Maybe it's not such a total love, but it's certainly a passion I carry with me.
Florence is loved for its connection with art, fashion, and style. How does this city influence your style and your creative vision?
The connection I have with the city of Florence is important because here I grew up professionally and personally. Despite its not extensive size, it's a city with a very international audience, so there's always a lot of coming and going. This makes it possible to meet people who can enrich your life, your relationships, and influence your style and your point of view on fashion and the world in general.
Looking to the future, is there a dream in the drawer that you want to fulfill?
If I were to talk about a dream in the drawer for the future, it would be a near dream because I don't like to project too far ahead in time. My goals and desires are designed for a near future, maybe in the next few months. Last year I went to Cape Town twice, in South Africa, a city that inspired me a lot, in an incredible country. I would like to have more time to go back there for a longer period.
Shall we say goodbye to TheCorner? Goodbye. Goodbye TheCorner. Goodbye.